Attention profiling is a very interesting concept and it seems that Australia is leading the way (well Farraday Media is).

Below is the best article written on the subject to date that I’ve found.

http://www.masternewmedia.org/online_marketing/attention-profiling-apml/apml-beginners-guide-attention-profile-20071113.htm

What is attention profiling…here’s a quote from the article.

Attention profiling is quite possibly the next wave of smarter, more relevant web browsing. APML is an emerging standard that promises to make it much easier for websites and services to cater to your exact tastes, reducing the information overload of seemingly endless web content.

Next stage is now to get the ninemsn exec team onto the data portability bandwagon (http://www.dataportability.org)