Archive for November, 2007

Silverlight 2.0

November 30, 2007 1 comment

Microsoft have finally started to work out version numbers, so Silverlight 1.1 will now be Silverlight2.0 

Maybe they should correct past mistakes and revert .Net 3.0 back to 2.1?

Categories: Technology Tags:

APML: What’s in a value

November 28, 2007 1 comment

I was speaking with Chris Saad about what to put in the value field within my APML file. His response was that he “encouraged the APML workgroup to deliberately avoided defining a standardized way to calculate the value, allowing vendors to innovate and differentiate with their respective implementations”.

Ahh innovation, my favourite word. So how would I go about putting a standard value for ninemsn, and in particular News?

On the looser cruiser (the bus) this morning I came up with four metrics to use. For those MBA students you’d know how much academics love to put everything into a box model and painfully start everything with the same letter, so here’s my attempt! The four P’s of content relevancy.

  • Present – the content freshness
  • Popularity – the amount shown to everyone
  • Preference – what categories you personally have selected in the past
  • Proximity – how close it physically is to you

To clarify it more fully, here are the exact metrics I would use for News.

  • Present – content publish/update date
  • Popularity – page Impressions
  • Preference – national/world/entertainment/sport/business/technology/heath
  • Proximity – suburb/city/state/country/world

From the diagram below you can see I score from zero to one in each of the four frames.


To let’s do some examples to test this out. We’ll say I’m the average news consumer living in Sydney (in ninemsnland we call these people cruise controllers).

Story Present Popularity Preference Proximity Total
Paris runs over photographer 0.2 0.7 0.6 0 1.5
Local park is vandalised 0.2 0.2 0.4 1 1.8
Train crash in Coffs Harbour 0.9 0.8 0.4 0.4 2.5
President bush dies 1 1 0.1 0 2.1

As you can see the theory fails on the last version as it’s low on the popularity metric due to politics and the story is in the world proximity. Therefore a fifth P could be used, Priority. This is a tough one and I’ve deliberately left it out of everyday news as an override mechanism needs to be in place for the “wake me up at 3am” type stories that thankfully only happen a few times a year.

So those are my thoughts, I welcome feedback on the metrics and weighting as its not quite there yet.

Categories: apml Tags:

Firefox 3.0 beta 1

November 21, 2007 Leave a comment

Having a little play with the new Firefox 3.0 beta 1


So far my first 5 minutes experience has been very positive. Love the subtle interface but cosmetics aside the browser seems quick, really quick.

Oh, and yes it does release memory when you move on from a page or close a tab…shock horror. Could this be the first browser you can keep open for a couple of hours straight?


Hold the phone…

Just tried to submit this entry and it crashed 3 times in a row then failed to send the error report back. Ahh beta ones!

Categories: Uncategorized Tags: ,

Behind the MSNBC redesign

November 21, 2007 Leave a comment

Of course I have a vested interest in this, but it’s always great to get inside the minds of how people build these uber sites.

Ashley Wells takes us through his thoughts on building the new MSNBC site over the last two years.

Maybe after my next project I should do the same (company permitting!)

Categories: Web Design Tags: , ,

Organisation behaviour – political and symbolic frame

November 20, 2007 Leave a comment

To complete the organisation behaviour mindmap series, below are the final two frames; political and symbolic (culture).

Happy Studying

Organisation behaviour – symbolic frame
Organisation behaviour – political frame

Tracking fingers with the Wiimote

November 18, 2007 1 comment

Ok this is geeky but very clever, and well, cool.

From one of the guys at BBC R&D, they’ve managed to track multiple fingers using the humble Wiimote. Coming to a virtual keyboard soon…

Categories: Technology, Uncategorized

Great APML article

November 15, 2007 1 comment

Attention profiling is a very interesting concept and it seems that Australia is leading the way (well Farraday Media is).

Below is the best article written on the subject to date that I’ve found.

What is attention profiling…here’s a quote from the article.

Attention profiling is quite possibly the next wave of smarter, more relevant web browsing. APML is an emerging standard that promises to make it much easier for websites and services to cater to your exact tastes, reducing the information overload of seemingly endless web content.

Next stage is now to get the ninemsn exec team onto the data portability bandwagon (

Categories: apml, Technology Tags: ,