Home > Technology > 7 ways to vaccinate yourself against boring thinking

7 ways to vaccinate yourself against boring thinking

As part of our internal UX series, Dr Amather Imber gave a hugely entertaining hour on 7 science-based ways to boost your own individual creativity.

The seven rules are:

#1 Warm up your brain beforehand

#2 Warm-coloured environments increases creativity

#3 Shifting increases the diversity and number of ideas generated

#4 Constraints increases creativity

#5 Exposure to a wide amount of information increases creativity

#6 Recognition (not reward) increases creativity

#7 Deviance boost creativity

All these points were explained and based around science and academic studies. Some of the experiments we did in the meeting really came as a surprise.

Next week Hyro are coming in to re-present their Remix presentation.

More details on Amantha and Inventium.

Dr Amantha Imber is the Head Inventiologist at Inventium, a company dedicated to helping people think more creatively. Amantha has that rare talent of taking learnings from science and academia and applying them to practical, real-world situations. Indeed, all the tools and techniques that Inventium teaches have a scientific basis. So they actually work. Inventium has clients across Australia, New Zealand, the UK and Europe, including Deloitte, Fosters, BP, Australia Post, AMP, Qantas, and Clemenger BBDO.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: